Digital Marketing - Materials for Teachers

Overview of Digital Marketing Landscape

Understanding Buyer Personas and Customer Journey

Content Marketing Fundamentals

Search Engine Optimization (SEO) Basics

Introduction to Pay-Per-Click (PPC) Advertising

Social Media Advertising

Introduction to Web Analytics

Data Interpretation and Reporting

A/B Testing and Optimization

Customer Relationship Management (CRM) Systems

Social Media Advertising

Display Advertising and Remarketing

Email Marketing and Automation